Every Purchase Gives Back

We make a living by what we get; we make a life by what we give.
 - Sir Winston Churchill

Proceeds from each purchase will build a better world for millions of children and families in need.  Every time you make a purchase, we automatically make a donation to registered charities impacting lives locally, nationally and globally.

Giving back is a core value of our company.  Our efforts include the donation of time, talent and product, as well as grants made to registered charities such as:

• American Red Cross
• Room to Read
• Children's Health Fund   
• Save the Children
• Cure International
• The National Coalition for the Homeless
• Doctors Without Borders
• Water Missions International
• Feeding America       
• World Hope International
• Habitat for Humanity 
• World Vision

Registered users may elect their own specific not-for-profit, and will earn 1 point for every $1 spent toward a contribution to the charity of their choice.  Ask us for details.

With every purchase, we can make a greater impact on lives by increasing the capacity of charities to serve, as well as increasing our own understanding of the needs of others.  The Initiative Fund was established as a not-for-profit 501(c)(3) and 509(a)(1) public charity to raise awareness, financial support and to empower others to make a real difference in someone's life.